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Real estate education teaches us many important things — contracts, agency law, finance, escrow, and residential practice — but it rarely teaches us the one asset that underlies it all: land. In most states, pre-licensing courses devote little, if any, meaningful time to land brokerage. Yet land is fundamentally different from houses. It requires knowledge of soils, timber, water rights, access, zoning, surveys, topography, wetlands, agriculture, development potential, mitigation, financing structures, and highest and best use. The complexity and diversity of land demand a specialized understanding that most agents are never formally taught. Land Education is not the World; it is the Universe!

Let’s Talk Land was created to fill that gap.

Hosted weekly on WKTE 1090 AM in King, North Carolina, and available worldwide through www.letstalkland.net, as well as on Spotify, Podbean, and Apple Podcasts, the show brings together recognized experts from across the land industry. Surveyors, soil scientists, timber specialists, farm managers, land-use attorneys, mitigation bankers, lenders, auctioneers, developers, appraisers, and experienced land brokers share practical knowledge and real-world insight. Each episode is designed to uncover the nuances, risks, opportunities, and strategic thinking required in land transactions.

The thesis of Let’s Talk Land is simple: land deserves its own education platform. Buyers, sellers, and landowners need a single reliable source to discover the critical issues that affect value and usability. Real estate agents and REALTORS® need an ongoing educational resource to supplement the limited land instruction provided in traditional licensing courses. By assembling subject-matter experts in one place, the show creates a living library of land knowledge accessible by date, topic, and guest.

At its core, the message is clear: Land is not the world — it is the universe. It is the foundation of homes, farms, timber tracts, development corridors, conservation easements, mitigation banks, and generational wealth. Every transaction carries layers of physical, legal, environmental, and economic complexity that deserve careful understanding.

Let’s Talk Land is not entertainment about property. It is practical, experience-based land education. It is designed to elevate the professionalism of land brokerage, reduce costly mistakes, encourage informed decision-making, and advance the understanding that land is not just another listing category — it is its own universe.

Coming soon: my 18-chapter book, An Insider’s Guide to Land Investment, written for real estate agents who recognize they have not received adequate land education, and for buyers, sellers, investors, and anyone involved in land transactions who want a clearer, deeper understanding of this complex and powerful asset class. The book expands on the principles discussed on the show and provides structured, practical guidance drawn from decades of real-world land experience.

And with Shadow, the Land Pro Education Robot Dog, serving as co-host, we embrace both tradition and innovation — honoring decades of land expertise while looking forward to how technology and new thinking will shape the future of land brokerage.

Land Masters is a new Land Education school that will initially offer 4 four-hour courses nationwide, virtually, with a certificate of completion that students can submit to their state commission for credit.

Because land is not just real estate.
It is the foundation of everything built upon it.
It is the universe.

 Land has a way of capturing our imagination. It’s steady, it’s tangible, and for many, it represents opportunity—whether that’s building a legacy, making a smart investment, or simply finding a place to call your own.

In An Insider’s Guide to Land Investment, Lou Jewell, ALC, shares what he’s learned over decades in the field. As a long-time member of the REALTORS® Land Institute and a staunch advocate for land education, Lou brings a wealth of experience to the table. His passion for the land—and for helping others understand it—comes through on every page.

Lou’s approach is straightforward and passionate, much like the man himself. His book is full of practical insights, personal stories, and real-world advice. It’s written in a way that’s approachable, whether you’re just starting to explore land ownership or you’ve been around it for years. Lou’s goal is simple: to help more people feel confident navigating the world of land.

Whether you’re new to land or just looking to learn more, this guide offers a clear and personal perspective from someone who’s spent a career walking the fields, studying the maps, and helping others do the same. 

Aubrie Kobernus

CEO 

REALTORS® Land Institute

“Lou Jewell, ALC®, knows land like no other.  From basic information to being in the weeds, he has been there and succeeded.  A great guide for anyone considering buying land, brokering land, or practicing any form of real estate.  Great for attorneys, too.

Cindy Chandler, CCIM, CRE, DSA, Author of “The Insider’s Guide to Commercial Real Estate”, 4th ed, Dearborn Publishing.”

Lou, I wanted to send you a short note to say that your podcast changed the direction of my life. I have been in medical sales for 20 years. I knew I wanted/needed a change. I received my license in August of last year. I knew I wanted a career in land-side because my family has a small cattle farm. I’ve always thought that if I can help someone find their piece of land that brings them half as much happiness as I get from working on this farm, I would be a lucky guy. Even with my beautiful wife (Terri Griffis, GRI) asking me to make the change, I was stuck in Corp America, but I was reading Land Hub, Land Report, and anything I could find on land and land sales when I came across an article you wrote. I quickly found your podcast, before it was even one:), And have I listened to every show at least 3 times? Tom Smith and Rick Taylor are my favorites. Tom spoke to me after his talk about doing what you choose to do after 20 years rather than what you’re told, and I will never think of a pine tree or hunting land the same after Rick’s education. I will use RealStack for my website and Clay Malcom when I have to move my company 401K. I started my ALC training today at LANDU. You said to go ahead and get educated to make the 10 million goal more attainable. I hope you and Shadow have a great week. Thank you again, Jamie Griffis, KW Land, Columbus Ga

 I know this is unexpected, but I thought I'd reach out. I wanted to thank you for continuing to host the Let's Talk Land podcast. I'm always learning so much from each of your episodes. I especially liked the podcast episodes 148 and 119. Your podcast is packed with so much helpful info, and I'm always revved up to listen to your next episode.

 Thanks again for not being like all the other "gurus"... it's so refreshing to learn from you without being pitched to buy a course!

Well, I hope you have a great rest of your week and stay safe and healthy!

All the best,
Reid Kurtenbach
 

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